Republicans should talk about that thing they are afraid to talk about

Although only a fifth of 2012 battleground voters said the most important factor in choosing a president was “cares about people,” Barack Obama beat Mitt Romney by a whopping 69 percentage points among that group. Romney easily won voters who said “vision,” “shares my values,” and “strong leader” were their most important criteria. Maybe Republicans should just try to do even better in those three categories. In a New York Times commentary, however, AEI President Arthur Brooks outlines a different path forward. read more >