Einstein said, “The process of scientific discovery is, in effect, a continual flight from wonder.” Well, the flight from wonder continues: The WSJ reports that the maker of Wonder Bread may be headed to bankruptcy:
Weep, children.
Hostess Brands, the creator of magical marvels of modern science such as Twinkies, Ding Dongs, and Wonder Bread, is preparing to file for bankruptcy protection…
American.com contributor Ralph Bennett wrote about the demise of Wonder Bread back in 2004.
The company may fold, but the intellectual capital and innovation in fine dining will live on. When Hostess Brands reorganizes, it will emerge in Bain Capital style a leaner and more efficient operation. But they still need products, so don’t worry Nick–you will still be able to buy your Twinkies!